Be the first supplier new Texas restaurants hear from.
Every new restaurant, bar and hotel in Texas applies for a liquor license weeks or months before it opens, before it has chosen its equipment, insurance, POS or suppliers. Each Monday we send you the new applications in your territory, so your reps call first instead of finding out after opening day.
By opening day, the deals are already done.
New venues pick most of their vendors during the build-out. The supplier who shows up after the grand opening is usually pitching a closed door.
Late means lost
By the time a place appears on review sites or in the local news, its kitchen is installed, its policy is written and its POS is running.
Prospecting eats the week
Driving past “coming soon” signs, scanning news and calling places that already have vendors is time your reps are not selling.
A competitor got there first
Most new accounts go to whoever made contact first. Being early is often the whole advantage.
What would one new account be worth to you?
Put in your own numbers and pick a plan. If one new account is worth more than the plan costs in a year, a single win covers it.
The lead count is real: in our Houston sample, 30 restaurants, bars, hotels and venues filed for new licenses in 30 days. Other Texas metros vary.
Bigger deals change the picture fast. In that same sample, one taqueria brand filed for its third location, with a franchise site already planned. One relationship could cover several sites.
Winning just 1 account a year covers the plan 5 times over.
An estimate from your inputs, not a promise of results.
Built for companies that sell to new venues
If a new restaurant or bar needs what you sell before opening day, these leads reach you while the decision is still open.
- Equipment dealers and kitchen designers: get in before the kitchen is designed.
- Insurance agents: every one of these needs liquor liability coverage before it can serve.
- POS and payment providers: reach them before they pick a system they will keep for years.
- Hood, grease trap and cooking oil services: sign the recurring contract before the first fryer is lit.
- Food, produce and beverage distributors: win the opening order, then keep the weekly one.
- Linen, uniform, furniture and signage suppliers: be on the list while the build-out budget is still open.
How it works
Businesses apply
Before a restaurant or bar can serve alcohol, it files an application with the Texas Alcoholic Beverage Commission, usually weeks or months before opening.
We clean and check
We pull every new application, remove non-business filings such as one-day charity events, merge a venue’s separate permits into one lead, and flag places that are already open.
Your reps call on Monday
One email for your territory, with a map and a file you can drop into your CRM. No logins, no software to learn, no hours spent prospecting.
What each lead includes
Enough to route the lead to the right rep and make the first call the same day.
- Business name and the company that filed
- Street address, city and ZIP, with a map of the week’s leads
- Type of venue: restaurant, bar, hotel, event venue or retail
- Permits applied for, such as mixed beverage, food and beverage, or late hours
- Filing date, so you know how fresh it is
- A status check: brand-new license, existing business, or already open
Where the data comes from
Every lead starts as a public record: the pending new-license applications the Texas Alcoholic Beverage Commission publishes each day. The records are free, but they arrive as one row per permit, mixed in with charity events, renewals and wholesalers.
What you pay for is the cleanup, the checking and the delivery. In Houston alone, 53 business leads came from 86 raw state records filed between September 15 and October 14, 2026. 30 of them were restaurants, bars, hotels or venues.
See it for your territory, free
Tell us which metro area you cover and what you sell. We will send you one free week of leads, filtered for your business, so you can judge the quality before you pay anything.